Monday, November 23, 2009

Mystic Cures Ltd’s Foray into Spa Franchise

Hospitality and wellness chain Mystic Cures Ltd is going to foray into Franchise business model for its Spa & Salon properties all over India.

Franchise being a popular business model, Mystic’s franchise criteria is very easy to accept. Franchise Minimum space should be 2000 sq ft that can cater to high end clientele. The space need not to be in a prime location. Minimum investment for infrastructure should be in the range of Rs. 20 - 25 Lakhs.

Minimum working capital for owing a Franchise is of Rs. 15 Lakhs for equipments & interiors. Mystic is ready to provide support in terms of products, manpower recruitment, maintaining mystic standards, technical training & advertising and marketing. Usually a setup investment costs between Rs. 2000 to Rs. 3000 per sq ft. Floor area of Salon & Spa ranges from 1000 sq ft to 6000 sq ft

Mr Siddharth Shankar, Director, Mystic Cures Ltd, says, “Wellness industry has a long way to go in India. We need to communicate the true meaning of spa and wellness. Going by the technical definition of spa the market in India would be limited to a very small segment of population. But if we increase the scope of the meaning of this word & we also loosen the standards that are expected from a true spa set-up the market is huge & the competition would be huge also.”
The USP of Mystic Cures is the products that are coming from plants that are only found in forests and mountains. We grow some of the rarest of rare plants that are used in various applications in a country side farm. This also helps us to ensure the quality and the authenticity of the products.

No comments:

Post a Comment